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When tariff changes hit, suppliers with lower exposure win on landed cost. A Competitive Tariff Advantage Playbook reads your tariff exposure against likely competitors per deal and surfaces the deals where you can close on landed-cost advantage that the competitor cannot match.
The Challenge
Trade compliance knows your tariff exposure by part and lane. Sales knows the deal context. Without joining the two, the rep selling a tariff-exposed product never knows when the competitor's exposure is materially higher and the landed-cost difference would close the deal.
Reps know competitors source from different countries. Whether that translates to a landed-cost advantage on this specific deal rarely gets quantified. The conversation defaults to the rep's intuition rather than data on the actual tariff math.
Tariffs change. A deal where your tariff advantage was 8 percentage points last quarter may have a 2-point advantage today or 12 next month. Without continuous tariff-advantage scoring, the rep argues the wrong number at the wrong time.
How eyko Solves It
A Competitive Tariff Advantage Playbook reads your tariff exposure per part and product, competitor sourcing intelligence (rep-captured, public disclosures, partner data), current tariff schedules, and deal-level competitive context to compute the projected landed-cost gap per deal. It surfaces deals where the advantage is material and recommends pricing posture that captures the gap as either margin or close-rate leverage.
The Playbook scored 380 active deals where tariff exposure is material to landed cost. 142 show a measurable tariff advantage over the likely competitor (advantage above 4 points on landed cost). 38 of those have an advantage above 12 points where the math alone is decisive. Total annualized revenue impact of closing on tariff advantage on the 142 deals: $6.8M.
| Metric | Current | Benchmark | Status |
|---|---|---|---|
| Primary indicator | Flagged | Target | Action needed |
| Secondary indicator | Monitoring | Within range | On track |
| Trend direction | Declining | Stable | Review required |
Competitive Tariff Advantage computes the projected landed-cost gap per deal between your tariff exposure and the competitor's. The Playbook surfaces deals where the advantage is material, sizes the dollar impact, and recommends pricing posture that captures the gap as either margin or close-rate leverage so sales teams close on landed-cost math rather than abstract value claims.
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FAQ
Everything you need to know about Tariff Advantage Map.
Competitive Tariff Advantage is an AI-driven analysis that computes the projected landed-cost gap per deal between your tariff exposure and the competitor's. The Playbook surfaces deals where the advantage is material, sizes the dollar impact, and recommends pricing posture that captures the gap as either margin or close-rate leverage so sales teams close on landed-cost math rather than abstract value claims.
The Playbook reads from your trade compliance system (your tariff exposure per part, HTS classifications, country of origin), CRM (deal context, competitor presence, deal stage), competitor sourcing intelligence (rep-captured notes, public disclosures, partner data), and external tariff schedule feeds. At least 12 months of paired deal-and-tariff-context data anchors the advantage scoring.
Generic competitive intelligence describes the competitor's positioning. Competitive Tariff Advantage quantifies the specific landed-cost gap per deal in dollar terms. The two are complementary, but quantified tariff advantage produces a closing argument that numbers, not narrative.
Yes. For each high-advantage deal the Playbook recommends a specific motion: rep briefing with landed-cost math, team training on the tariff-advantage talk track, weekly scoring refresh, and deal-review template integration. Each recommendation projects close-rate or margin lift on the affected deals.
Join the enterprises replacing weeks of manual analysis with a single prompt. See what eyko Playbooks can do with your data.
