Use Case

Marketing. Run Playbooks.

Your marketing stack measures everything. Playbooks tell you what is actually working, where budget is wasted, and which campaigns to double down on. Connect your systems, ask a question, and get decision-ready analysis in minutes.

Campaign Performance Playbook
Edit
Channel Performance Summary

Cross-Channel ROAS: 3.2x

Below 4.0x target. LinkedIn at 5.1x (top performer). Paid search at 1.8x (underperforming).

Attribution Accuracy: 34%

Last-click model over-credits paid search by 42%. Multi-touch reveals organic content drives 3.1x more assisted conversions.

Pipeline Influence: $4.2M

Marketing-sourced pipeline down 8% QoQ. Event-sourced pipeline up 22% but concentrated in 2 trade shows.

CAC: $1,840

Up 14% QoQ. Driven by increased spend on low-converting channels. Mid-market CAC up 28%.

MQL-to-SQL Rate: 18%

Below 25% benchmark. Lead scoring model accuracy at 34%. 28% of MQLs rejected by sales within 48 hours.

Content Pipeline Influence: 62%

4 of 38 blog posts drive 62% of organic pipeline influence. 22 posts have zero attributed pipeline.

ROAS by Channel
LinkedIn ROAS
5.1x
Organic ROAS
4.4x
Display ROAS
2.6x
Paid search
1.8x
Recommended Actions
1Shift $240K from paid search to LinkedIn and organic content based on multi-touch attribution data
2Recalibrate lead scoring model to reduce 28% sales rejection rate and improve MQL quality
3Retire or refresh 22 blog posts with zero pipeline attribution and invest in 4 high-performing topic clusters
The Challenge

Marketing measures everything. Proves nothing.

You have dashboards for every channel. Reports for every campaign. Analytics for every touchpoint. And yet, when the CFO asks "what is the ROI of our marketing spend?", the answer takes a week to assemble and still feels like a guess. The data exists. The proof does not.

  • The attribution gap

    Last-click attribution over-credits the final touchpoint and under-credits everything that built awareness and intent. Your budget allocation is based on a model you know is wrong. But the accurate one seems impossible to build.

  • The channel silo

    Each platform optimizes in isolation. Google Ads reports ROAS. LinkedIn reports engagement. HubSpot reports MQLs. Nobody has the cross-channel view that shows where a dollar generates the most pipeline.

  • The content black hole

    Your team publishes regularly. Some content drives pipeline. Most does not. Without connecting individual content assets to pipeline outcomes, you are investing blindly in content production.

The Shift

From campaign reporting to campaign intelligence

Playbooks don't replace your marketing dashboards. They read across them, reason across channels and campaigns, and tell you what matters. Every Playbook is a structured, ranked analysis that starts with a marketing question and ends with a recommended action.

Campaign Performance Playbook | Q1 2026
Prompt
Executive Summary
Cross-channel ROAS at 3.2x against a 4.0x target. LinkedIn at 5.1x (top performer); paid search at 1.8x (underperforming). Marketing-sourced pipeline at $4.2M, down 8% QoQ. CAC up 14% to $1,840 driven by mid-market increases.
Narrative
Channel Overview
LinkedIn is the highest-performing paid channel at 5.1x ROAS. Paid search at 1.8x is the underperformer dragging the blended number. Event-sourced pipeline up 22% QoQ but concentrated in two trade shows. 4 of 38 blog posts drive 62% of organic pipeline influence.
Channel ROAS
Recommended Actions
1Shift $240K from paid search to LinkedIn and organic content based on multi-touch attribution data
2Recalibrate lead scoring model to reduce 28% sales rejection rate and improve MQL quality
3Retire or refresh 22 blog posts with zero pipeline attribution and invest in 4 high-performing topic clusters

Know What

See marketing performance as a unified analysis. Cross-channel ROAS, pipeline influence by source, content performance by outcome. Not a dashboard per platform. One Playbook across all of them.

Playbook Coverage

Built for the problems marketing actually has

eyko ships with over 30 marketing Playbook Ideas across five domains. Each one is a pre-built starting point. Connect your stack, pick an Idea, and get a ranked Playbook in seconds.

Attribution + ROI

Attribution Modeling. Campaign ROI Prediction. Event ROI Prediction. Channel Contribution Analysis. Marketing Mix Modeling. Customer Acquisition Cost Analysis.

Budget + Spend

Ad Spend Optimization. Marketing Budget Allocation. Channel Mix Optimization. Spend Efficiency Analysis. Budget Variance Tracking.

Lead + Pipeline

Lead Scoring Optimization. MQL Quality Analysis. Lead-to-Revenue Analysis. Pipeline Source Attribution. Funnel Conversion Analysis.

Content + Engagement

Content Performance Prediction. Topic Cluster Analysis. Engagement Pattern Analysis. SEO Performance Monitoring. Social Media ROI Analysis.

Audience + Targeting

Audience Micro-Segmentation. Persona Performance Analysis. Account-Based Marketing Scoring. Lookalike Audience Analysis. Intent Signal Detection.

How It Works

From question to action in minutes

01

Connect your stack

Plug in HubSpot, Salesforce, Google Analytics, or your data warehouse. eyko profiles your marketing data automatically.

02

Pick an Idea

Browse 30+ marketing Ideas or type your own question. eyko matches your data to the right campaign analysis.

03

Get a Playbook

In seconds, you get a ranked, evidence-backed Playbook with attribution insight, root causes, and budget recommendations.

eyko Skills

Intelligence that understands your marketing motion

eyko Skills load structured knowledge about your industry, your buyer, your campaign mix, and your competitive landscape directly into the platform. Playbooks reflect your context, not generic assumptions.

  • Industry

    Domain knowledge for your specific sector and competitive landscape

    SaaSManufacturingFinancial ServicesHealthcare+ Add Your Own

  • Persona

    Analysis framed for a specific leadership perspective and decision level

    CMOVP Demand GenHead of ContentMarketing Ops Lead+ Add Your Own

  • Company

    Context about your organization, business units, and strategic priorities

    Your OrgRegionSegment+ Add Your Own

  • Subject

    Deep functional expertise in a specific business discipline

    AttributionPipelineContentAudience+ Add Your Own

  • Application

    Goal-oriented skills tuned for specific business outcomes

    Channel MixLead ScoringBudget AllocationContent Strategy+ Add Your Own

Without context, AI produces answers. With context, AI produces decisions aligned to your marketing strategy.

Built for Multi-Channel Marketing Teams

What marketing leaders are saying

Marketing teams using eyko replace platform-by-platform reporting with cross-channel Playbooks that connect spend to pipeline.

Pre-built marketing Playbook Ideas
30+
From question to ranked Playbook
Minutes
Marketing domains out of the box
5

Connects to HubSpot, Salesforce, Google Analytics, and your cloud data warehouse so every Playbook runs against unified marketing data.

eyko Ideas

Over 30 marketing Ideas built in

You don't have to start from scratch. Every Idea is a pre-built Playbook starting point. Pick one, connect your stack, and get a ranked Playbook in seconds.

  • Attribution Modeling

    Build multi-touch attribution that reveals true channel contribution beyond last-click bias.

  • Campaign ROI Prediction

    Forecast campaign ROI before budget is committed using historical performance and audience response patterns.

  • Event ROI Prediction

    Predict the pipeline impact of trade shows and events using attendee profile and historical conversion data.

  • Channel Contribution Analysis

    Quantify each channel's real contribution to pipeline and revenue across the buyer journey.

  • Marketing Mix Modeling

    Model the optimal mix of channels and tactics for the next quarter's spend.

  • Customer Acquisition Cost Analysis

    Decompose CAC by channel, segment, and cohort to identify where acquisition is getting more or less efficient.

  • Ad Spend Optimization

    Identify where ad spend is wasted and where reallocation would generate more pipeline.

  • Marketing Budget Allocation

    Recommend budget allocation across channels and campaigns based on cross-channel performance data.

  • Channel Mix Optimization

    Optimize channel mix using ROAS, pipeline contribution, and incrementality data.

  • Spend Efficiency Analysis

    Score every dollar of spend by pipeline-generation efficiency and surface the inefficient pockets.

  • Budget Variance Tracking

    Detect budget variance early and predict end-of-quarter overspend before it becomes a problem.

  • Lead Scoring Optimization

    Recalibrate lead scoring using post-MQL behavior data so sales accepts more of what marketing sends.

Explore All Ideas

Related Resources

Dig deeper

Browse pre-built Ideas, see how eyko connects to your marketing stack, and read the latest from the eyko team.

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FAQ

Marketing Playbook FAQs

Frequently asked

How eyko Beats fits across your marketing stack, how Playbooks handle attribution, and what to expect from your first run.

eyko Beats connects to your marketing automation, CRM, and analytics platforms and generates Playbooks that analyze campaign performance, attribution, and audience behavior with root causes and budget recommendations.

Playbooks model multi-touch attribution across your connected data sources and reveal true channel contribution. They show which touchpoints influence pipeline, not just which touchpoint was last.

Yes. eyko connects to HubSpot, Salesforce, Google Analytics, and 100+ additional systems. Cross-channel data is unified within the Playbook.

Yes. Playbooks analyze historical performance, audience response patterns, and channel benchmarks to forecast expected ROI before budget is committed.

A dashboard shows metrics by channel. A Playbook explains why those metrics moved and recommends what to do. Instead of seeing that CAC increased, a Playbook traces the increase to specific channels and recommends reallocation.

Yes. Playbooks analyze cross-channel ROAS and identify where spend is wasted and where reallocation would generate more pipeline.

Ready to build your first Playbook?

Join the marketing teams replacing weeks of manual attribution work with a single prompt. See what eyko Playbooks can do with your campaign data.

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