eyko by business process
When revenue leaks, margin thins or a deal slips, someone has to stop and find out why. eyko finds the cause, keeps watching the customers, deals and products that matter, and answers the next question before it hits the number.
Fewer surprises at forecast calls, no manual digging through CRM exports.
The five signal areas eyko watches across your Revenue Performance Management position, live from your Revenue Performance Pulse. Select one to explore.
Know what
PulsesA live Revenue Performance Pulse watches revenue leakage, expansion, profitability, pricing and sales execution on a beat, and flags what moved before anyone asks.
Know why
PlaybooksPlaybooks find the root cause of the leak or the slip, ranked, with the deals, customers and products attached. No manual investigation.
Know what next
ConversationsAsk the follow-on question in your own words and get the answer from the same data in seconds, with the revenue impact of each action.
How it works
Today a questioned number means days of reconciling the CRM, quotes, billing and margin reports. With eyko, the answer to one investigation becomes something that watches itself.
1 · Playbook
Run a Revenue Performance Idea. eyko returns the ranked drivers behind the miss or the slip.
2 · Pin
One click turns the finding into a Pulse, so the same deals, accounts and drivers are tracked on every beat.
3 · Pulse
The Pulse flags the moment leakage returns, margin on an account thins or a renewal starts to look at risk.
4 · Conversation
Which segment? Which deals? What if the top ten close a month late? Answered in seconds, from the same data.
A new question starts a new Playbook. The loop keeps revenue and finance out of manual investigation.
Five signal areas
Pick an area. Each one shows a Playbook finding, the Pulse it pins to, and the follow-up question teams usually ask next.
Pinned to PulseThis finding is now watched on every beat.
Where revenue leaks between quote and cash.
Find and stop revenue loss before it reaches the P&L. eyko reads quote, contract, invoice, and renewal signals together.
Pinned to PulseThis finding is now watched on every beat.
Where the next dollar of revenue comes from.
See where the next dollar of revenue comes from. eyko reads buying patterns, propensity, and the drivers of growth.
Pinned to PulseThis finding is now watched on every beat.
Which revenue is actually profitable.
Know which revenue is actually profitable. eyko reads revenue against discounts and cost-to-serve, by customer and product.
Pinned to PulseThis finding is now watched on every beat.
Where price is leaving revenue or margin behind.
Price for revenue and profit, not habit. eyko reads price, volume, and elasticity together.
Pinned to PulseThis finding is now watched on every beat.
Where execution wins and which deals need a look.
See where sales execution wins, and where deals need a second look. eyko reads performance and the deals moving through approval.
Underbilling grew again this month. Annualized leakage is up to 2.4M, and underbilling on usage contracts is 0.9M of it.
Annualized leakage
2.4MUp 0.3M
Underbilling
0.9MUp 0.2M
Missed escalations
0.7MUp 0.1M
Which usage contracts are we underbilling?
Eleven of them, worth 0.9M a year. Most sit on two older rate plans where the billing rules never picked up the usage tiers.
Eight more accounts crossed the usage threshold. 120 accounts now show high propensity to expand, 4.5M in potential, with 2.8M in the top 20.
Ready to expand
120Up 8
Expansion potential
4.5MUp 0.4M
Top 20 accounts
2.8MUp 0.2M
What do the top 20 usually buy next?
A third product. All 20 run two products past the usage threshold that came before most past expansions, and 2.8M of the 4.5M sits with them.
The loss-making tail grew this quarter. The bottom decile now drags 1.2M off profit after discounts and cost-to-serve.
Bottom decile profit
-1.2MDown 0.3M
Accounts in loss
14Up 3
Top quartile profit
3.4MUp 0.1M
What makes the bottom decile unprofitable?
Mostly discounting. Deep discounts explain about 60% of the 1.2M drag, and above-average cost to serve explains the rest, led by accounts that place small, frequent orders.
Two more products slipped below their best price. Eleven products now sit below their revenue-maximizing price, about 1.1M of lift left on the table.
Underpriced
11Up 2
Revenue lift available
1.1MUp 0.2M
Past the peak
3No change
What if we raise all eleven by 3% next cycle?
Revenue rises about 0.6M, with volume down less than 1%. A second step the cycle after brings the lift to the full 1.1M.
More quotes breached the guardrails this week. 90 of 600 quotes this quarter need a challenge, holding 1.4M of margin at risk.
Quotes to challenge
90Up 12
Margin at risk
1.4MUp 0.2M
Clean quotes
80%Down 2 pts
Which guardrail do the 90 breach most?
Discount depth. About two thirds sit more than five points past the discount band, mostly on multi-year deals in one region.
Ideas for Revenue protection
Every Revenue Performance Management Idea runs as a Playbook, pins to a Pulse and opens a Conversation.
Conversations
Once a Playbook or Pulse shows what moved, the business always wants more. Ask it in plain language and eyko answers from your CRM, order and billing data, showing how it got there.
Why are we 6% behind on bookings this quarter?
Two segments explain 72% of the gap. Mid-market deals are taking 18 days longer to close, and enterprise renewals slipped into next quarter.
Choose the question you need answered. eyko runs it as a Playbook across revenue protection, expansion, profitability, pricing and sales execution.
Keep the findings that matter on a beat. Build a Revenue Performance Pulse for the CFO or the revenue team in minutes.
When a Pulse flags a change, ask why, ask who, ask what if. Every answer shows its working.
No rip and replace. eyko reads pipeline, order, billing and customer data straight from your CRM and ERP, alongside the data platform and BI tools you already use.
SOC 2 compliant. Your data stays in your environment.
FAQ
A Playbook investigates a question and finds the root cause. A Pulse keeps watching what the Playbook found and flags when it moves. A Conversation lets anyone ask a follow-on question about either, in plain language.
Yes. Any Playbook finding can be pinned to a Pulse in one click. The Pulse then tracks the same accounts, products and drivers on every beat and flags you when they move, so you do not have to rerun the investigation.
It is the layer above your CRM and revenue reporting that explains where revenue is leaking, which customers will churn or expand, and which deals to challenge before they close. BI shows you last quarter's bookings. eyko reads the signals across pricing, renewals, profitability, and sales execution, finds the drivers, and returns a ranked Why and What Next. The goal is a decision, not just a dashboard.
A CRM records the pipeline and a revenue report shows what closed. eyko sits alongside them and answers the analytical questions they do not, like which customers will churn, which deals give away margin, and which customers lose money after discounts and cost-to-serve. Many teams run eyko on top of Salesforce, Dynamics, or HubSpot alongside their ERP.
eyko reads from your CRM and CPQ, your order book and billing, and pricing and discount data, alongside the data platform and BI tools you already use. There is no separate data project to start. eyko pulls from the systems you run, including Salesforce, Microsoft Dynamics, HubSpot, SAP, Oracle E-Business Suite, NetSuite, Snowflake, Power BI, and Tableau.
eyko reads live usage, engagement, and payment behavior across the book and scores every account on its likelihood to renew, churn, or expand, attributing each score to its drivers. Falling usage and slipping payments flag a churn risk; rising adoption and a crossed usage threshold flag expansion, often months before the renewal date, with time to act.
Yes. eyko reads every quote against your margin and discount guardrails, auto-approves the clean majority, and flags the few to challenge or escalate with the specific breach attached. That protects the margin at risk before signature without slowing the clean deals.
No. eyko connects to your source systems directly and can also read from a warehouse if you have one. You do not need to build or finish a data platform before you see where revenue is leaking or which customers are at risk.
Revenue performance touches the rest of the business. These processes share the revenue, credit, and cash signals.
