eyko Ideas
A renewal date is not a renewal. Renewal Risk & Expansion Prediction reads usage, engagement, and payment behavior to tell you which customers will renew, which will churn, and which are ready to expand, while there is still time to act.
The Challenge
By the time a renewal is at risk in the CRM, the signals that predicted it have been visible for months.
A flat renewal and a growth account get the same playbook, so expansion upside is left on the table.
Nobody can watch usage and engagement across every account, so attention goes to whoever escalates.
How eyko Solves It
Renewal Risk & Expansion Prediction scores every account on its likelihood to renew, churn, or expand from live usage, engagement, and payment signals, attributes the score to its drivers, and ranks the book so retention and expansion effort lands where it changes the outcome.
Of the accounts up for renewal this quarter, eyko flags 14 as churn risks holding 3.6M of ARR, while 22 accounts show expansion signals worth 2.8M.
| Metric | Current | Benchmark | Status |
|---|---|---|---|
| Primary indicator | Flagged | Target | Action needed |
| Secondary indicator | Monitoring | Within range | On track |
| Trend direction | Declining | Stable | Review required |
Renewal risk and expansion prediction scores every account on its likelihood to renew, churn, or expand, rather than treating a renewal date as a renewal. The Playbook reads live usage, engagement, and payment behavior across the book, so the accounts heading for churn and the accounts ready to grow both surface while there is still time to act on them.
This is decision intelligence in practice: the what, the why, and the what next from your live data.
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View IdeaFAQ
Everything you need to know about Renewal Risk & Expansion Prediction.
Renewal risk and expansion prediction scores every account on its likelihood to renew, churn, or expand from live usage, engagement, and payment signals. eyko ranks the book and attaches the driver behind each score, so retention and expansion effort lands where it changes the outcome, while there is still time to act.
The Playbook reads usage and engagement trends, payment behavior, and support and adoption signals from your CRM, billing, and product data. Falling usage and slipping payments are common churn drivers; rising adoption and a crossed usage threshold are common expansion signals. Each account is attributed to its specific drivers rather than scored as a black box.
It reads renewal and contract data from your CRM, billing and payment history from your ERP or billing system, and product usage where available, alongside any data platform you already run. It works with systems such as Salesforce, HubSpot, NetSuite, and Snowflake, and there is no separate data project to start.
Because it reads live behavior rather than waiting for the renewal date, the Playbook surfaces a churn risk as the signals appear, often months before the renewal is flagged in the CRM. That lead time is what lets a retention play change the outcome rather than confirm it.
Join the enterprises replacing weeks of manual analysis with a single prompt. See what eyko Playbooks can do with your data.
