Related Ideas
eyko Ideas
Reference, referral, and advocacy programs run on a short list of the same five customers because nobody knows who else would actually agree. A Customer Advocacy Scoring Playbook reads behavior, sentiment, and reach to rank every customer on advocacy readiness, expanding the pool from the loudest few to the willing many.
The Challenge
Marketing needs a case study, sales needs a reference call, the analyst event needs a panelist. The same five customers get the asks because they are the ones the team remembers. Advocacy fatigue sets in and the willing pool shrinks instead of growing.
Many customers love the product but never volunteer. They are happy in NPS surveys, expand their seats, and engage with content, but they have never been asked because they are not in the loudest cohort. The advocacy program never finds them.
When the team picks references on intuition, they sometimes pick the wrong customer. The reference call goes off-script and the deal cools. A scored, refreshed advocacy pool prevents the wrong customer from being asked at the wrong moment.
How eyko Solves It
A Customer Advocacy Scoring Playbook reads NPS and CSAT history, product adoption depth, engagement with marketing content, public reviews, social mentions, and prior reference activity to score every customer on advocacy readiness. It segments advocates by readiness type (case study, reference call, event panelist, referral source) and surfaces a refreshed pool every month so the team can ask the right customer for the right ask without overusing the same five names.
The Playbook scored 4,200 active customers across 5 advocacy types and identified 380 customers in the high-readiness pool. 240 of them have never been asked for an advocacy activity, representing 3x the size of the team's current go-to list. 42 customers show the strongest fit for analyst-level events specifically.
| Metric | Current | Benchmark | Status |
|---|---|---|---|
| Primary indicator | Flagged | Target | Action needed |
| Secondary indicator | Monitoring | Within range | On track |
| Trend direction | Declining | Stable | Review required |
Customer Advocacy Scoring ranks every customer on advocacy readiness across 5 activity types (case study, reference call, event panelist, referral source, public review). The Playbook reads NPS, adoption depth, content engagement, public review history, and prior advocacy activity to produce a per-customer score, segmented by readiness type. It surfaces a refreshed advocacy pool monthly so marketing and sales see who to ask and what to ask them.
Related Ideas
FAQ
Everything you need to know about Advocacy Readiness Pool.
Customer Advocacy Scoring is an AI-driven ranking of every customer on advocacy readiness across multiple activity types (case study, reference call, event panelist, referral source, public review). The Playbook reads NPS, adoption depth, content engagement, public reviews, and prior advocacy activity to produce per-customer scores segmented by readiness type, expanding the active advocate pool beyond the few names the team remembers.
The Playbook reads from your survey platform (NPS and CSAT history), product analytics (feature adoption, engagement depth), marketing automation (content engagement, webinar attendance), CRM (account team notes, prior advocacy activity), and public review platforms (G2, Capterra, Gartner Peer Insights where applicable). At least 12 months of historical data per source produces useful readiness segmentation.
A high-NPS list captures customers who said they would recommend. Advocacy readiness captures who will actually agree when asked and which activity type fits them best. The Playbook also segments readiness by activity type (a customer may be ready for a quiet reference call but uncomfortable on stage), so the asks match the customer rather than relying on a single composite score.
Yes. The Playbook tracks the cadence of asks per customer and flags advocates approaching the fatigue threshold so the team can rotate them onto a lighter cadence. It also expands the high-readiness pool every month with newly qualifying customers so advocacy ops can spread the load across a larger group of willing advocates rather than overusing the same five names.
Join the enterprises replacing weeks of manual analysis with a single prompt. See what eyko Playbooks can do with your data.
